Our analytics team works to identify conversion process issues so that clients can effectively achieve the right goals.

When we work with clients on analytics and metrics, we also pay a lot of attention to conversion tracking.

Conversion tracking is the process in which someone shifts through stages of your transaction model.

An example:

Someone who needs a product, turns to the web, searches for a specific keyword, finds your company, looks at several products, and makes the decision to purchase.

There are hundreds of different “conversion points” at the end of the process.

In addition to sales, you could be trying to track customer service issues or convince someone to vote for a issue.

During the process of moving through to conversion, points that cause a process abandonment need to be analyzed, corrected, or removed.