To maximize the impact of your entire online presence, we’ve built a comprehensive service and technology offering that examines the big picture so that you can take advantage of the tactical opportunities.
This includes the application of competitive intelligence.
Our team takes a handful of like-minded web projects and examines how your competitors are behaving in the marketplace and what opportunities are available. We don’t believe in ‘jumping’ before we look… simply because we know learning from the mistakes and successes of others is the most effective way to generate results.
We break our strategy into several main components
Competitor Strategy
Get detailed understanding of what like-minded businesses are doing to move ahead and how you can differentiate your business to win market share. Using three to five competitors, we draw a map of your marketplace to identify low hanging fruit and detail areas of opportunity/risks.
Keyword Strategy
We look at all sorts of “stuff” including ranking, inbound links, traffic volumes, historical trends, market shifts, and more. We also understand the need for both short and long-term keyword goals.
During our keyword strategy setup, we keep budget, time frame, and business capabilities in mind and weigh them against your return on investment.
Social Hub Setup
We build your digital footprint with your brand info: photos, bios, URLs, videos, tags, and more to dozens of sites.
This could include no accounts or dozens of accounts (all based upon the overall strategy and desired results.)
Brand Strategy
By establishing important brand profiles in your hub, we protect important trademarks and names from competitive cyber-squatting and potential brand degradation.
For clients needing full brand strategies, we have an additional layer of brand services that include user groups, primary research methods, and brand impact studies.
