Social Media Kit is a product of Epiphany Metrics, a digital think-tank of business consultants that provide leading solutions for enabling brands online. The Epiphany Metrics team can be found in Seattle, Portland and Phoenix, with agency and client partners spanning the globe.
Epiphany Metrics can also be found on Twitter @EpiphanyMetrics or you can find specific topics related to Social Media Kit @SocialKit
Why Social Media Kit?
Our founders had a background in digital brand and identity over a decade ago, quickly seeing a need for brands (both personal and business) to claim a “digital footprint” that identified them online.
The evolution of the internet has caused a huge impact on how consumers find information, so the process of finding information about your brand may happen on your site, through your interaction on popular social profiles, or through conversation and content created by members of your marketplace.
The problem with this is that as companies grow and time goes on, the message of who you are and what you are trying to accomplish becomes degraded.
Sometimes this happens when employees fail to use the right statements and uncontrolled information enters the conversation, while in other cases competitors or information directories are trying to monetize information about your business that may (or may not) be entirely correct. In the worse case scenario someone is trying to attack your business by spreading false information or highlighting some of your less popular business decisions.
What are we doing about it?
Social Media Kit is on a mission to enable our clients with an effective way to broadcast brand messages and react to shifts in the marketplace that may affect them. This means that our clients are kept up to date about changes in the digital world that may include updates on sites like Facebook or Twitter, and they are practicing best case business processes by monitoring online conversations that are important to them.
It also means that they are thinking about how people find information about them. They understand trends behind keywords that drive popular search engines and how people share different types of content.
It requires an evolution of business process that discards traditional static sites and adopts shifting audience behaviors. It means that sites are utilizing fresh and relevant content that attracts both human interest and search engine traffic, while also keeping best business practices in place to monetize online exposure and build a healthy business.
What makes us different?
A lot of things actually. Our team includes a variety of business professionals who have been involved in hundreds of online business models. Everyone on our team has an entrepreneurial business mind and is constantly looking at changes happening today and is constantly looking at where future shifts could affect our clients.
We believe in creating healthy, sustainable, and scalable business models that make business owners proud. We also believe in working with like-minded people who focus on success and are willing to be disruptive.
